Partnership with Vinitaly brings oenology to Orient Express
By LUXURY DAILY NEWS SERVICE
International hotel, river cruise and rail company Orient Express is placing a spotlight on Italy.
The luxury hospitality brand debuted a partnership with international wine and spirits exhibition Vinitaly, activating at the Verona event this week. The collaboration will continue onboard La Dolce Vita Orient Express with the introduction of a special-edition “Made in Italy” culinary experience slated for next year.
Made in Italy
The La Dolce Vita Orient Express experience has reached the world’s largest professional wine fair.
Stationed in Verona, a mock-up version of the ride features the Vinitaly Lounge, the first public presentation of a partnership between Orient Express and the oenological salon.
Event attendees can visit the train model located within the venue’s Outdoor Area Hall 9-11 from April 14-17, 2024. As the 56th edition of Vinitaly wraps, the Orient Express locomotive experience is getting another update.
A larger enological alliance between Vinitaly and Orient Express involves the selection of six varieties that have made it to the expo from Northern, Southern and Central Italy.
The pair’s top picks will be added to wine lists available aboard the La Dolce Vita Orient Express, arriving with a complimentary menu put together by Three Michelin-starred chef Heinz Beck.
Starting in spring 2025, passengers can partake in the “Made in Italy” rail cruise experiences, celebrating the culinary diversity of the train’s regional and thematic routes as the companies aim for UNESCO Heritage recognition.
This is just one way that La Dolce Vita Orient Express uplifts traditional Italian living and excellence. Its journeys intend to connect international communities with the country in an authentic manner.
Slow travel plays a role here, allowing luxury adventurers to participate in a relatively sustainable method of adventuring as they get to know new destinations on a more intimate level (see story).
“High-profile excellence and quality are at the heart of every experience that will be recreated both off and on board the train,”said Paolo Barletta, CEO of Arsenale SpA, in a statement.
“Special thanks therefore go to chef Heinz Beck, who with his art will guarantee guests of ‘La Dolce Vita Orient Express’ experiences that are hardly repeatable, and to Vinitaly for giving us the opportunity to launch and highlight, alongside the biggest labels, also those lesser-known wineries but synonymous with quality and the uniqueness typical of our incredible country.”
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